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Closing the Attribution Gap with AdWords Search Funnels
Google AdWords recently fully launched a reporting feature called Search Funnels. For advertisers that utilize AdWords Conversion Tracking, Search Funnels reports are now available to provide critical...
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How to Save $100,000 a Year on AdWords in Ten Minutes or Less
Google makes it really easy to start running PPC campaigns on AdWords. Running a well-optimized campaign, however, is another story altogether. Without knowledge of the nuances of AdWords, a novice can...
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Are You Making These Massive SEO Mistakes? How to Recover Site Ranking
Have you ever had the sinking feeling of checking your favorite search term one day to see if your site has climbed a spot or two, only to find a complete disaster has occurred? I think the reasons...
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How Do You Find New Customers? 3 Critical Search Marketing Strategies
Finding new customers is a critical objective for any business. No matter what kind of marketing a business uses to meet that objective, from business cards to web sites, success requires understanding...
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How to Triple Your Web Traffic in 54 days – A Cool SEO Content Marketing...
Think about the hot-button keywords for online businesses. Many will say “need traffic”. Others say “more leads”, “improve rankings” or “need new website.” I say conversions, i.e. the result that is...
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Two Costly PPC Affiliate Marketing Dangers – Taking Metrics at Face Value
Any single-metric-based approach is dangerous, but some are more deadly than others, especially in some contexts. When you’re doing Pay Per Click (PPC) marketing as an Affiliate Marketer, you want to...
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How to Combine Your PPC, Social Media & SEO Campaigns: Part-I
Online marketing today is not quite what it used to be. Just a couple of years ago, the combination of SEO with PPC seemed to be the final word in serious online marketing. With Social Media gaining...
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Top 5 Pay Per Click Landing Page Mistakes to Avoid
When creating a pay per click campaign, marketers commonly focus on things like keywords, match types, cost per click bids, organizing the campaign into ad groups, target cost per acquisition, and...
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Benefits and Pitfalls in Running AdWords Campaigns
Google AdWords can have numerous benefits if planned, executed, and monitored properly. There are also pitfalls to be avoided. This article will cover important things to avoid as well as effective...
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Aligning the Pay Per Click Value Stream for Total Success
An industry best practice for structuring a paid search campaign is the implementation of highly targeted and relevant ad groups. This is a part of the ‘before the click’ process that can easily be...
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